{"id":19525,"date":"2025-04-07T12:30:25","date_gmt":"2025-04-07T12:30:25","guid":{"rendered":"https:\/\/revistaliterariaelgatonegro.com\/?p=19525"},"modified":"2025-04-07T12:40:29","modified_gmt":"2025-04-07T12:40:29","slug":"retail-disruptivo-10-principios-para-el-comercio-minorista-en-un-mundo-posdigital","status":"publish","type":"post","link":"https:\/\/revistaliterariaelgatonegro.com\/?p=19525","title":{"rendered":"‘Retail Disruptivo’\u00a010 principios para el comercio minorista en un mundo posdigital"},"content":{"rendered":"\n

En plena era posdigital, descubre los 10 principios fundamentales para dise\u00f1ar e implementar estrategias de marketing de marcas de consumo y retail <\/h3>\n\n\n\n

En Retail Disruptivo<\/em> <\/strong>dos renombrados especialistas internacionales de marketing, Philip Kotler y Giuseppe Stigliano ofrecen un oportuno y perspicaz an\u00e1lisis del marketing para el comercio minorista.<\/p>\n\n\n\n

En este libro se encontrar\u00e1s orientaciones pr\u00e1cticas y concretas para redefinir las estrategias de marketing de las organizaciones de retail, as\u00ed como las decisiones relacionadas con su liderazgo.<\/p>\n\n\n\n

A partir de los 10 principios del retail posdigital, el lector se replantear\u00e1 toda la cadena de valor a medida que considere la creciente importancia de la centralidad de la persona y la experiencia, la sostenibilidad, la transformaci\u00f3n digital, etc.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Los autores presentan diez principios fundamentales para guiar las estrategias y acciones de las compa\u00f1\u00edas exitosas del futuro, ya sea una empresa emergente, una PYME o una organizaci\u00f3n grande y establecida. Los autores discuten tambi\u00e9n sobre los principales retos a los que se enfrentan los retailers<\/em> en un mundo que se ha visto radicalmente transformado por la revoluci\u00f3n digital.  C\u00f3mo preparar estrategias de marketing para el futuro, incluidos diez principios rectores para desarrollar una nueva experiencia del cliente en comercios minoristas y marcas de consumo. Las oportunidades y amenazas de crear un recorrido del cliente sin interrupciones en los \u00e1mbitos f\u00edsico, digital y virtual.

Escrito para gerentes, emprendedores, consultores e inversores en los sectores B2B y B2C Retail Disruptivo, <\/em>10 principios para el comercio minorista en un mundo posdigital resultar\u00e1 tambi\u00e9n de valor inestimable para estudiantes de marketing, administraci\u00f3n, ingenier\u00eda comercial y negocios digitales, as\u00ed como para cualquier persona interesada en la evoluci\u00f3n del comercio.<\/p>\n\n\n\n

Sobre los autores<\/strong><\/p>\n\n\n\n

Philip Kotler<\/strong> es profesor profesor em\u00e9rito de Marketing en la Kellogg School of Management, donde ocup\u00f3 la c\u00e1tedra S.C. Johnson & Son de Marketing Internacional.<\/p>\n\n\n\n

El Wall Street Journal lo ha calificado como uno de los seis pensadores empresariales m\u00e1s influyentes del mundo.<\/p>\n\n\n\n

Giuseppe Stigliano<\/a><\/strong>\u00a0ha sido ha sido CEO de tres firmas internacionales de marketing, colaborando con m\u00e1s de 300 empresas a nivel global.<\/p>\n\n\n\n

Adem\u00e1s, es profesor de Marketing, conferencista y asesor en innovaci\u00f3n corporativa, liderazgo y marketing. Reconocido por Thinkers 50 como uno de los principales l\u00edderes de pensamiento a nivel mundial, ha coescrito tres libros de negocios con Philip Kotler.<\/p>\n\n\n\n


*En su nueva versi\u00f3n en espa\u00f1ol se incluyen un prefacio del manager y director Director de Jakala, ( Lider mundial en IA y datos ) , un cap\u00edtulo escrito por dos expertos en retail de LATAM focalizado en la regi\u00f3n iberoam\u00e9rica (Espa\u00f1a, Portugal y Am\u00e9rica Latina) y un instrumento de autoevaluaci\u00f3n en los 10 principios BE.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

En plena era posdigital, descubre los 10 principios fundamentales para dise\u00f1ar e implementar estrategias de marketing de marcas<\/p>\n","protected":false},"author":1,"featured_media":19543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,34],"tags":[],"class_list":["post-19525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-libros"],"yoast_head":"\n'Retail Disruptivo'\u00a010 principios para el comercio minorista en un mundo posdigital - REVISTA CULTURAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revistaliterariaelgatonegro.com\/?p=19525\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Retail 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